‘Last 10% is always the hardest’: Inside General Mills’ push for sourcing, agriculture and communities
By Kristine Sherred
May 30, 2019 9:15 AM ET
![General Mills has committed to reaching 100% sustainability by 2020 for its 10 \u2018priority\u2019 ingredients, which comprise 40% of its total purchasing. Pic: Getty Images/Stephan Zirwes](/sites/default/files/styles/carousel_2x/public/images/Last-10-is-always-the-hardest-Inside-General-Mills-push-for-sourcing-agriculture-and-communities_wrbm_large.jpg)
Originally published by BakeryandSnacks
According to its 2019 Global Responsibility Report, the Minneapolis, Minnesota-based company sources 85% of its top ten ingredients in responsible ways.