How Brands are Empowering Consumers to Accelerate Change

A month ago, Paris hosted the first European Sustainable Brands conference during a volatile time for the region; the grassroots Gilets Jaunes (Yellow Vests) movement protesting high taxes and economic inequality in the French capital, young people from the Youth Strike 4 Climate movement organizing protests in various UK cities and the disastrous fire at Notre Dame cathedral bringing modern philanthropy back to the debate table. With over 3,000 attendees representing a mix of entrepreneurs, start-ups, non-profits, and brand managers of large companies, it was an inspiring and refreshing experience.

Exploring the Second Track at the Reporting 3.0 Conference: The Journey

Following up on the previous release on The Village track at the 6th International Reporting 3.0 Conference, this release focuses on laying out the second track, The Journey. This track is dedicated to the Transformation Journey Program (TJP) that took place over the past half-year at ING in Amsterdam, John Hancock / Manulife in Boston, and Erasmus University in Rotterdam, with a 2-day workshop on each of the following four phases: The Basecamp, Planning the Route, The Climb, and The Mountain Top. Participants from high-impact organizations in all of these Programs will share their experiences, particularly elaborating on specific pilot implementations of transformational practices, programs, and policies.

Purpose Messages Evoke Greater Attention, Arousal and Emotion, According to First-of-its-Kind Biometrics Research by Porter Novelli/Cone

Americans are more likely to have a positive image of (89%), trust in (86%) and be loyal (83%) to brands that lead with Purpose, according to the 2019 Porter Novelli/Cone Purpose Biometrics Study. This first-of-its-kind biometrics study, examines not only what consumers say they will do to support responsible brands, but also how they feel and physically react when exposed to Purpose-driven messaging.

Aflac Awarded Gold at REGGIE Awards in Brand Purpose category

On May 15 in Orlando, Florida, Aflac took home a Gold REGGIE Award from the Association of National Advertisers in the ANA Center for Brand Purpose category. The award entry focused on their childhood cancer campaign initiatives in 2018, largely supported by My Special Aflac Duck®. Nearly 70 awards were presented to top agencies and brands for the best brand activation marketing campaigns of 2018 across more than 20 categories.

Innovation Expo at SB’19 Detroit Sets Stage for Global Collaboration

Sustainable Brands recently revealed the full programming and schedule for the Innovation Expo at SB’19 Detroit, running June 3-6 at Cobo Center in downtown Detroit. The Innovation Expo will be the focal point for networking, collaboration and co-creation at the conference. Nearly 2,500 brand, marketing and sustainability professionals will be in attendance with open eyes towards the breakthrough ideas and technological advances shaping the future of sustainable innovation.

Cultivating the Business Leadership Required for a More Sustainable, Inclusive and Equitable Economy

John A. Lanier, author of Mid-Course Correction Revisited to speak at Sustainable Brands SB19

Mid-Course Correction Revisited - Minneapolis Book Launch

Book Launch event for Mid-Course Correction Revisited, Monday, June 17th in Minneapolis.

What Does the Future Hold for Sustainability in the Beverage Sector?

Increasing optimism and opportunity with a splash of insularity. Fast-paced innovation and growing accountability with a twist of stakeholder pressure. Big gains shaken and stirred with mounting challenges.

Calling All Business and Community Leaders: Join Us for a Half-Day on June 7 in Washington, D.C., to Catalyze Social Change and Chart a Course for Collective Impact

The America’s Charities Collective Impact Conference is the only event of its kind that brings together private and public sector employers and nonprofits for a rich discussion of what’s new, what’s tried and true, and what is yet to come as it relates to tackling real-world challenges via giving and engagement.

Ray of Hope Prize at Circularity 19

The 4th Annual Ray of Hope Prize will be awarded Tuesday, June 18th at Circularity 19 in Minneapolis, MN

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