Mars Symbioscience Joined 1,000 of the Nation’s Leading Science & Technology Organizations at the 4th USA Science & Engineering Festival

Thu, 04/28/2016 - 18:25

How does a bitter cocoa bean become a delicious cocoa powder or rich chocolate? What is the real story and science behind the headlines about cocoa and health? If you have scientific questions about cocoa, we have the answers and more at the 4th USA Science & Engineering Festival (USASEF) Expo. Visit the Mars Symbioscience (MSS) booth #507 on April 16 and 17 at the Walter E. Washington Convention Center in Washington, DC to discover what makes cocoa so special. Hint: it’s not just its taste.

15th Responsible Business Summit Will Feature PYXERA Global in Two Sessions

Thu, 04/28/2016 - 13:00

The 15th Responsible Business Summit will bring together more than 55 speakers who will share how to become a trusted business and deliver positive impact.

PYXERA Global CEO, Deirdre White, will speak at the Summit, in addition to Vice President of Enterprise and Community Development, Harry Pastuszek. White and Pastuszek will join CEOs from Europe’s most innovative and inspiring brands in responsible business to discuss how to build trust and purpose for their business. Among these CEOs include Craig Kreeger, the latest CEO to join the Summit’s keynote line up, Jean-Marc Duvoisin of Nespresso, Michael Gidney of Fairtrade Foundation, John Holland-Kaye of Heathrow Airport, and Bas van Abel of Fairphone.

Red Nose Day and Global Citizen Join 15th Annual Comcast Cares Day to ‘Make Change Happen’

Thu, 04/28/2016 - 15:00

“Purpose” – It is Central to Business Success Says a Sustainable Brands Thinker -- And, A Fascinating Look Into the 21st Century

Thu, 04/28/2016 - 12:00

What may sound at first glance to be “touchy-feely” management advice turns out to be solid guidance to corporate executives and managers strategizing about “bullet-proofing” their companies and brands for the immediate and the long-term. Dimitar Vhalov, the Director of Content for Sustainable Brands, explains in our Top Story the importance of “purpose” for companies as the enterprise is made more resilient and focused as part of “future-proofing,” especially for brand marketers.

EPA Administrator Gina McCarthy, Oil Industry Expert Amy Myers Jaffe, Food Tank’s Danielle Nierenberg and Fortune 500 Business Leaders to Headline Ceres Conference May 4-5 in Boston on “Sustainability in an Age of Disruption”

Wed, 04/27/2016 - 16:15

On the heels of the historic signing of the Paris Climate Agreement, the nonprofit sustainability group Ceres will bring together 500 business, investor and nonprofit group leaders to discuss how leading businesses in key industries are responding to sustainability challenges and combating climate change threats on a rapidly warming planet.

PESO for Your Thoughts on Sustainability?

Wed, 04/27/2016 - 15:35

Acronyms make it easier to remember new concepts. The term PESO – paid, earned, shared and owned -- was useful in remembering the new paradigm for PR pros and marketers seeking to reach key audiences with their content in a highly fragmented media environment.

Latinos Use Smartphones While Driving More Than Most; AT&T Says “It Can Wait,” Launches Campaign

Wed, 04/27/2016 - 15:05

Half of Latinos admit to using their smartphones to social network while driving. More than a quarter (28%) snap selfies or take photos. And nearly 7-in-10 (68%) text behind the wheel.

Going At It Alone

Tue, 04/12/2016 - 11:20

Sometimes boldly going where no brand has gone before can be a lonely voyage. Three multibillion-dollar companies, that received accolades for taking an early and socially progressive stance on controversial issues, have publicly acknowledged they expected their competitors to follow suit sooner.

LG Electronics And Best Buy Launch EPA’S ‘Flip Your Fridge’ Promotion With Rachael Ray Show

Wed, 04/27/2016 - 12:30

LG Electronics USA and Best Buy are wrapping up Earth Month by encouraging consumers to “Flip Your Fridge” with a nationwide awareness campaign and sweepstakes in cooperation with The Rachael Ray Show and the U.S. Environmental Protection Agency (EPA).

CSRHub COO and Cofounder Cynthia Figge Joins Impact Conference at Sustainatopia

Wed, 04/27/2016 - 11:35

CSRHub COO and Cofounder Cynthia Figge will be speaking at the Annual Impact Conference at Sustainatopia on Monday, May 2nd in San Francisco, California.